My Views on Customer Service

I had a meeting up in Seattle recently -- it was one of those meetings you really don't know what is going on until you get there.  About the hardest part of the meeting was being so darn close to Fusion Beads and not being able to stop by because the traffic was about to get horrendous on a Friday afternoon.  Sigh.

But the discussion I had with the two people who asked me to come up was fun, engaging and quite interesting.  They were trying to get to the heart of what worked on e-commerce for small business owners.  I did not try to be "smart" but rather answered honestly about myriad of topics.

They asked how I got started -- which personally, I love that story.  It's the story of being sick and staying with my mother who lives near Shipwreck Beads and spending a small fortune to get her "something to keep the kids occupied" while I recovered.  Then there's the selling to a kiosk on the military installation nearby -- and doing commission work for the owner while I was in college after 6 years in the Army.

That discussion always morphs into my best friend from high school telling me to give Etsy a try -- which I did, half-heartedly, while stationed in Fort Hood with my hubby and unemployed for most of that jaunt.   Then the move up here to Seattle -- and losing that job after the budget battle of 2011.  I got a sale about a year into unemployment (while in surgery) and another sale shortly after -- which sort of started me on this road to "prove to myself" that I could do this.

We discussed everything -- my views on how to be noticed on Etsy, the changes that happen every year just as christmas season is starting (now seriously, I do not have a problem with changes -- but why institute something EVERY single year just as Christmas shopping is about to pick up?  What is wrong with like March instead?).

In the end -- they asked me about customer service, and where I came up with my policies.

"I honestly got my ideas on customer service, returns, and shipping from you.  I ordered a Kindle one year for myself for Mother's Day while my husband was deployed.  My son promptly broke it and I called customer support.  Their answer:  We are sending you a new one, just send us the old one back in the box you get."

And that --that moment -- is where I started forming my customer service policies, from that experience with Amazon.  Sure, I have to pay for Prime so that I get free shipping -- but that's where my free domestic First Class USPS shipping policy comes from.  My return policy too -- I have lived in Amazon country for the better part of my adult life and just love the return policy, and love the satisfaction policy.  So I molded my shop around how I personally, as a shopper, loved being treated the way I always was at Amazon.  I wish I had the staff to have my customers able to call me like I can call Amazon (you know click a button and they call you within 3 minutes or something?).

But, until that day, all I can be is available if there is a problem -- or if there isn't.  Or if someone wants something tailored a little -- or a lot.

I try to be available right away -- but sometimes, it's just not feasible because I am just one person. With three kids.  And a husband.  And a house that never seems to get vacuumed enough. And, where is my cleaning fairy?  Is she on strike again?  So unfair.

Amethyst Teardrops in 14k Gold Filled

~Maggie~

The golden hour

I've been working hard at putting together my "home".   While it's been very exciting for me and the hubby, the poor guy I am married to is not going to get much time to enjoy the place as he has so many trips away from home to train soldiers with the Army this year. 

Last year would have probably been better as we were in that budget battle that caused a lot of training to be cancelled -- if we had closed last year, maybe he would have gotten more time to enjoy the place.  As it is, it seems like it's about a week or two home to every 4-5 weeks away for this year.

With all that time away -- it's a double edged sword, really.  On one hand, I can kind of set up places around the house how I want -- on the other hand, he doesn't get to experience the wonder of the new place at the same time. 

Also -- I am kind of doing it all by myself, so my poor shop is suffering and I am not getting nearly as much done as I would like.  Like right now I have some fabulous peach moonstone and some fabulous Swiss blue topaz I just have not been able to touch.  It's sad to me, because they are so pretty that I wish I could just make them into something and post them.

I did however, get a few new items listed -- finally, even though I am still not caught up on creating my work-spaces.  I will show you those later in the post.

I think, however, the thing that is messing up my desire to work in the office / studio here is the golden hour.  It's this time of day that my yard is bathed in this fabulous golden light. I sit back in the back yard during that time every single day, enjoying the fabulous lighting hitting my fruit trees and my gardens.  When raspberries were in season (you know for about a week) it was like heaven in my back yard during that time.

Hubby has been home for almost his two weeks now -- and he can't seem to drag himself away from the back yard golden hour either.  It's like this moment of heaven on earth -- peaceful, serene, and absolutely stunning. There are several photos of the golden hour on my instagram, you'll see what I mean.

This is a Peridot colored Swarovski starfish.  I love it, because finding actual Peridot in this size would not in any way be cost effective -- or probably possible as Peridot cracks easily.  Think August birthdays.

This is a simple rutilated quartz wire wrapped pendant -- except the rutilations are purple.  OOOOH purple!

This was a custom design -- Rainbow Tourmaline Teardrops.  I have only listed these as a custom order -- but may list them for the greater shop later this week.

I bought this strand of Ruby on a whim -- and oh my goodness I am so in love. I wish I could keep the whole strand for myself, but that's not really fair is it. Minimalist Oxidized Ruby Necklace -- July Birthstone

This is a statement pendant -- a gorgeous specimen of Labradorite with all the flash you could imagine.  It was so pricey that I only bought two gemstones and am thinking my mother would love the other one :)

Non - New Years Resolutions ...

Every year before now, I've had New Years Resolutions. This year it's not so much about 'resolutions,' but instead just about focusing on the positive.

Here's the thing -- my Mother and I started working with beads literally ten years ago during the holiday season, and for us, that's quite a feat. See, we're both a little flighty in our own ways, and I wasn't really crafty before ten years ago. Sure, I could make certain crafts, and bought things at Craft Stores for the kids to play with -- but I was never into doing the whole crafty mom thing. My mother, on the other hand has been through all the crafts you can imagine before beading -- from knitting and crocheting, to tatting, to painting, you name it and while I was growing up, she tried it and got us girls into it -- for a time.

I, on the other hand, have always been super high strung and the thought of sitting down and creating something never seemed like a valuable use of my time. Plus -- my time was limited, first there were all those hours in the Army.

Then there were kids -- all born within three years of each other -- they needed me more than a glue gun or some bead stringing material. Then there was college, a job search that took six months and added too much stress to my already hectic life (imagine being unemployed, out of college, unable to get unemployment because you went straight to college from the Army, but having to keep day care, and paying for it so in case something came up you were not searching for care for three full-time care kids -- not a lot of fun). Then there were hours of overtime working for the government in the midst of two wars -- kids needing my time, a husband deployed seemingly all the time, etc., etc., etc. And after everything finally got normal, and the bills were met, and the time was there for everything, and bam! The Army tells you you have to move.

So we moved, and a job I was supposed to have evaporated in the ten days it took to drive from Washington to Texas -- seeing family along the way, and a new job search was upon me. Then the job I found was short - term and another job search was upon me. Then -- I became so allergic to the area, I had to move the kids to an area where I did get a job -- and that Term but will become permanent, we swear, if you just move here evaporates because Congress fights tooth and nail, where would one find the time or inclination to find a hobby that makes sense considering where you are in the world? It's amazing to me really -- and no I do not mean to toot my own horn -- what I have done in the past year.

Sure, I kept applying for jobs left and right, (and still do), kept working at perfecting that resume, and making sure my suits were ready at the drop of a hat in case I got that magical call for an interview. But it was harder than anything I have ever been through -- it's tough to sit there applying and applying and hoping something will work out and only getting the automated "we got your resume" followed by the "we went another direction" emails. It really wrecks havoc on the psyche.

So -- 18 months or so ago, in the middle of surgery while hubby was still stuck down in another assignment, someone bought a pair of earrings I had forgotten I had listed. Then someone bought a necklace that same month. It was a boon to my ego -- so I said, you know what? My resume says I can do all this stuff -- it's been a while, but let me prove it, if only to myself.

So I did. I relearned how to writing Marketing copy for my humble little shop -- I learned about SEO both on Etsy on off. I worked diligently at photography and 'staging' -- I worked at building my community. And now, here I sit -- looking back at the past 18 months and I am proud. Very proud. While it's been tough, and there have been days I have just wanted to pull my hair out, I can now actually add a few more keywords to my resume.

Tripled both revenue and sales in one year.

Increased interaction through social media channels.

But that's not the big thing -- that's not where my non - resolution is this year.

Where it is is this: I honestly started this year happy.

Sure I don't have a lot of money in the bank, and I work a lot of hours on the shop -- but I woke up on New Years day smiling, happy and ready to tackle this year with gumption and purpose.

And -- I figured out how to better edit my photo's which added to that already over-sized smile.

See?

Gemstones: Meanings or Chemical Properties?

I am supposed to be writing my Thesis.  I really do intend to write a lot today--but I am amazed each day as we get closer to the holidays how many people are poking around in the shop.  I am honestly humbled by this, as it is always a shock that people across the globe seem to not only enjoy the fun and flirty, but also the conservative, wear-forever, pieces I design.


I spend a little too much time on the metaphysical meanings of the gemstones -- I really got into this from my mother who decided she loved labradorite, not only for its wonderful "flash", but also for the "meaning of the stone."  I remember when we first started going to gem shows she would always gaze at labradorite and chose some because it was "supposed to show me my life's path."

I found humor in that because when we started this, she was in her late 50's and I was in my late 20's.  I remember thinking, "well if you haven't found it by now, I don't know if you will."  She still adores Labradorite, but she has expanded to other stones--she had a thing for Amethyst this year and I am certain it is because of that poem: "Warning."  The first line is: "When I am an old woman I shall wear purple." (Entire Poem). Although, I don't exactly consider her old.  In my mind she will forever be mid-40's, as I remember her from my youth.  True, she ages exceedingly well -- but still, even as I get older, she seems to stay the same age to me.

Amethyst by the way is a healing stone, associated with the planet Saturn and the 7th Chakra. It is said to guard against unpleasant feelings of self, and to guard against witchcraft.  Healers wear it often during healing in order to focus energy, and it is said to help with opening your psychic self.   I am honestly not sure what that all means -- but it sure does seem nice.

Lately though, I have been focusing on smaller pieces -- so that there is that little level of the gemstone, but with a dainty and flirty appearance.  My new favorites are the same design, basically, but rich with meaning.

These ultra-dainty Red Ruby Dangle Earrings are just adorable. 

Ruby is a wonderful gemstone -- a precious stone, but bright red so a symbol of love.  It's perfect for July birthdays as it's July's birthstone, but also adds something beautiful for the holidays.  Considered the most powerful stone in the universe (how did "they" decide that? I mean, do we know all the stones?), Ruby wards off bad dreams, is a symbol of friendship and love and is also a symbol of royalty and vitality.  Supposedly it also helps a person be the best person they can be. 

These dainty sapphires are the same design, but finished in sterling silver to add fun contrast.

Sapphire is an interesting stone also -- and actually the same stone as ruby but with other impurities that change the color.  Sapphires are said to be a stone of fidelity and destiny.  Also, they can help with clarity and financial rewards.  (I should take these off the site and wear them myself, lol.)  I love the color though -- as rubies are difficult for me to pull off with my red hair and coloring.  For some reason it just doesn't work -- but my daughter looks fabulous in rubies, lucky.

These Pearl and Diamond Earrings are a take on the same design -- but with Victorian Christmas Colored Pearls and dainty Raw Diamond accents.  I am surprised my daughter did not steal these yet.

Pearls and Diamonds -- ahhh.  Pearl is my daughter's birthstone and there is some great ancient lore behind the pearl.  It is said to occur when a drop of rain fell from heaven and became the heart of the oyster.  It's also called the teardrops of the moon.  Diamond on the other hand, does not have it's own healing energy, it supplements the energies of other stones.  And in all reality I added them to this design to make the earrings shine a little more.

For me, I like to have the gemstone meanings -- and I like to research what makes a stone a stone.  I sometimes get into the nitty-gritty of what makes that stone a stone.  Take Amethyst, Citrine and Crystal Quartz:  technically all the same stone, they even form together, it's just a mater of the impurities that bring out the color.  To me, that's fascinating.

I think however, no matter how you look at a stone, a something to match an outfit, as something to mean something that you wear, or as a healing stone -- they all comes down to pretty.  And there is deep beauty in how stones are formed, creating the rich variety of color out there in the world.  And frankly, playing with the stones calms my often weary heart and mind -- as imagine wearing them makes customers feel like a million bucks. 

We've been adorning ourselves for centuries with stones, but as a teacher in writing I once had always said -- it's not the pearls that make the necklace, it's the string that holds it all together. I really like that thought -- but sometimes the stringing is harder than choosing the stones.  Just sayin'.

~Maggie~

Oh Gosh, Not the Creativity Slump!

I am sometimes pretty markedly creative, like so creative I get that wisp of a thought that "This Rainbow Necklace will change the world!"  Then several people favorite it -- and my ego rises. I get happy, go-lucky and so excited that people think the same of that rainbow necklace I thought.

Then I wake up to a dreary Seattle morning with no desire to even edit the photos I took the day before for the shop.

I am not a psych major, so I can't tell you in all honesty where this sudden slump comes from.  It's like: OMGosh, this can not be happening -- just after this massive surge.

I woke up like this on Monday -- after having a fabulous surge of creativity that lasted quite a while actually. Most of those new items are similar in nature however -- so maybe it wasn't as big of a surge as I thought.

When I get here -- to this out of creativity place, I write a lot.  I tool around the interwebs.  I look at other items by other creative people and I try to get sparks of imagination. 

Or, I set everything aside and I take the kids to the pool, or out to a park, or something, and just take the day off from the shop.  (Not really as still throughout the day I edited a few photos here and there to post, and watched my shop so I could ship orders quickly).

It's like lightening really -- so fast and furious. But worth the ebb and flow that it works in.

Maybe I should look at my gemstones once more and see if something "sparks" -- or maybe, just maybe I should walk for a while with the kids, after all -- even though they are older now -- they do still see the world in a very different way from me.

Rainbow Necklace

Spring Colors: African Violet

I admit -- I have never been a lover of flowers.  I only know the differences between the biggies: Roses, Lily's and my personal favorite, Tulips.  I sure do love me some tulips. 

So when one of the colors was announced as "African Violet" I was all kinds of "ught-oh," because I barely know what violet is, let alone "African Violet."

See, I think I grew up on the 8-pack crayola -- not the 128 or 150,000 Pantone is clearly working with. So for me -- even well into my almost ten years of jewelry design, colors have been like a rainbow--red, orange, yellow, green, blue, purple, brown, black.  And, I suppose pink.  

The pink is more like an add-on to me, like the "and sometimes Y" when working with vowels.  

So African Violet is somewhere between true "purple" and lilac -- but I would hazard closer to lilac.  So the most obvious gemstone would be amethyst -- but not just any Amethyst -- Rose de France Amethyst, sometimes called "Pink Amethyst."  You can imagine what "Pink Amethyst" does to my stoic brain -- I mean is it pink or Amethyst?  

Because to be honest, Amethyst is actually a specific color of quartz -- so how can you make that "color" pink instead of it's true form, Amethyst?  

Rose de France Amethyst Earrings

It boggles the mind.  Especially a mind like mine that like to look at what words mean (semiotics) to people -- like, what makes green mean green linguistically.  Or to go back to the subject at hand, what makes "African Violet" the color it means in the Pantone universe?

Rose de France Amethyst Large Heart Hoop Earrings

Massive hoops and a Dangle -- yeah for Rose de France Hoop Chandeliers :)

These Pearl Earrings are some stunners -- they can be found in my Bridal Line, But the softeness of the Lilac Pearls can be worn anytime, not just at weddings :)

These lovelies have both "African Violet" and "Lemon Zest" it's like a 2 for 1 deal on these 1.25 inch Ametrine Hoops in Sterling Silver

OMGosh it's jewelry that isn't earrings!  This Rose de France Cluster Cocktail Ring is made to order in the shop.

~Maggie~

Scorpio Birthstone

There is something absolutely fascinating about looking up alternate birthstones.  Well, mostly because I am not a big fan of my own birthstone for a variety of reasons.  Knowing that when early December arrives I will have alternates to choose from -- you know if I want to trust my hubby with purchasing jewels that is-- I will be able to choose something I will potentially enjoy soothes me.

My mother is a Scorpio, and she was very excited when I started researching all the variety of stones available to her during both her birth month and her Zodiac sun sign.   See, traditionally for October she has opal -- she is not fond of opal and calls it an "emotional stone."  Which is somewhat true metaphysically or mystically.

However, she loves her alternate birthstone: Tourmaline.  And so do I, but I am not born in October, sigh again.  Being under the sun sign Scorpio affords her certain rights to claim Topaz as her own -- I suppose since Topaz is November's birthstone, and Scorpio is mostly November.


Onwards and upwards to Scorpio's alternate birthstone:

Beryl:  This stone I consider the biggest win for my mother, because beryl is chosen as a broad term here, meaning it can also be any of the 4 main beryls.  The four main beryls being Heliodor (Golden), Morganite (Pink), Aquamarine (Need I say more? Blue)  And the one I think she really likes (no doubt due to our mutual coloring, making green stones shine) Emerald.   Decisions, Decisions.

This "Lady Sings the Blues" includes both Topaz and Aquamarine

"Rain" is designed with Moss Aquamarine Briolettes, Moss Aquamarine Roundelles and Sapphire, evoking Seattle Rainy Day Weather.

Amethyst:   Ahh, lovely purple Amethyst.  I am certain they mean the stark purple Amethyst, and not any of the man-made types, such as Green Amethyst. Since Amethyst is in fact a description of the definitive color of said semi-precious quartz crystals, I don't have much doubt is saying:  they probably are going traditional here.

To be honest, I am a bit jealous of my Mommy. Hopefully, I will be able to find out I have some rockingly awesome alternate gemstones in lieu of Turquoise.

~Maggie~

Trails and Tribulations of Custom Work

When I get an order for something custom, I am filled with adulation.  I am ecstatic, I can hardly wait to match gemstones and design to personality.

It's so much fun when it's someone I know too -- love it. Oh, this person loves this color, and has such and such personality, I will put this together with that in this artistic way.  It's really my favorite part of jewelry design.

My mother recently gave me some Hessionite Garnet that she has been holding onto for at least four years -- I remember she bought them before I went to Texas. That was exactly 4 years ago.

They are AAA grade teeny tiny hessionite garnet briolettes, and when she handed them over so that I could work them out for the store, I knew I would have to honor her and wire wrap about a million little garnets.   This would be a design for her, though she probably didn't know it when she handed them over. I would custom design something for her personality. 

Hessionite Garnet I can not bring myself to post -- because the design detracts from the beauty of the stone.  Don't you just want to start humming Adele's "Set Fire to the Rain"?

But the thing is, I love these stones myself -- and while I can't possibly pull off the fire color with my red hair and coloring, they are lovely. They invoke a desire to make something inspired by a song.  Maybe I will do that.

But, back to custom work -- yes I do do a lot of custom work, and honestly I give the customer options.  When someone asks for something custom, they will generally know that person better than I would, so while I can choose stones for color and personality, design has to be a work with the person ordering it.

I recently designed this as a first option custom job, but I said to the customer, "Her's will be blue stones to go with her coloring."

So I showed these to the customer, who wants something special to give to a special someone for the holidays.  Turns out my dogmatic approach to blue for her coloring isn't going to work -- her favorite color is purple, but the design is spot on.

Luckily though, my friends who want something special custom made and designed know to ask early for it, because I will give them choices -- after all, anything they didn't choose for their personalized design can go in the shop.

Bt here is the thing:  it's October now, the holidays are in December -- if you want something custom, ask me now, because I have a couple of gem shopping trips coming up in November and to custom design something absolutely unique for who you are thinking of -- I will need to add certain gemstones to my list. 

When you ask me for something custom, tell me what you are thinking, and I will gladly give you options, so the jewelry you give this season is absolutely one of a kind for your gift.

It's almost time for Scorpio's birthstone, and some long winded discussions on inspiration.

As for Inspiration, Richard Dryfus and Audry Hepburn discussed it well in 1989's "Always:"  Inspiration Mission

~Maggie~