Monday, July 8, 2013

Christmas in July

When I was a kid, growing up in New England, there were a lot of stores advertising "Christmas in July" sales -- it was always a bit over the top with an air of "Sunday, Sunday SUNDAY" commercials on the local stations.  Always (and still) kind of made me chuckle.

I never understood the concept until this year.  See, it's not just for you, the customer, it's also a fabulous time to reorganize my shop and get some really interesting items in front of you. It's something deep-down about knowing my jewelry is out there in the world, and knowing it makes whoever owns it feel like a million bucks.

Take these fabulous (though a new design for me) Ruby Earrings I recently added to my "clearance section" for "Christmas in July."

Ruby Leaf Earrings
They are kind of a hoop, kind of a dangle, kind of a leaf.  But they are this beautiful variegated ruby -- starting at nearly crystal clear at the top and hitting that deep wonderful clear ruby at the bottom.  Plus, I am a sucker for the photograph --it mixes the rustic favorite "prop" rock outside my studio, and the deep elegance of the fabulous rubies.

It's in the clearance section not because it is an old design -- like some of the other items -- but since it's Christmas in July, why not use something that can be either a gift for a July Birthday Girl -- or a wonderful gift to put under the tree -- or give for Hanukkah, or Kwanzaa.  (These are normally $58, but currently on clearance for 34.80).

Some of the other items in clearance are a bit older -- a classic design that will always work, but still, I want to make room in the shop for the "new" designs I am working on. 

See, I have quite a few items ready to post already -- I just have to have time to do it, really.  But what is happening during this "Christmas in July" season-- is I am really playing with different things.  I am trying some use of glass in order to bring in the gemstone look, but to be budget friendly, and I am also working out my Luxury Line (Like if the sun would ever come out today, I have some darling Rose Quartz and Diamond Oxidized Sterling Silver Hoops I would just love to cue at the beginning of the "I'm behind on posting these" line.)

So until I can get the motivation to post those new items -- I am adding to my clearance section some wonderful old favorites -- great ideas for the holidays this year, and several July Birthstone items.

Check out the Clearance Section when you get a chance -- it's dual purpose, Christmas in July, and Clearance after all.


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